About Us

Welcome to the world of Rasta Today, your authentic hub for all things Rasta. Nestled in the vibrant hues of red, gold, and green that echo the soul of our culture, we bring to life the spirit of Rastafari through our merchandise and digital products.

Established in 2019, Rasta Today is more than just a store – it's a family legacy. Owned and run by a devoted Rasta family, our roots delve deep into the rich soil of the Rasta culture. We are not merely sellers; we are believers and practitioners of the faith we promote, embodying the principles of harmony, respect, and natural living that Rasta espouses.

Rasta Today was born from a heartfelt remembrance and tribute to our beloved patriarch and guiding star, Rasi. His life, steeped in Rastafari philosophy and teachings, nurtured us and inspired us to share his wisdom and the beauty of our culture with the world. Through Rasta Today, Rasi's spirit lives on in every product we offer, every customer we serve, and every life we touch.

Our store boasts a unique range of merchandise imbued with authentic Rasta designs. From clothing and accessories that resonate with the laid-back, yet profound Rasta lifestyle to art pieces that reflect our roots, every item in our store carries a piece of our history and tradition.

What sets us apart is our unwavering commitment to authenticity. Every product at Rasta Today is created with utmost respect and adherence to Rasta symbols and motifs, ensuring that they truly represent our culture. The love and reverence we have for our roots reflect in our high-quality offerings, creating a unique and personal experience for our customers.

At Rasta Today, we welcome you not just as customers, but as part of our extended family. We are here to help you discover, understand, and celebrate the Rasta culture in its most authentic form.

Join us in our journey as we continue to honour our Father, our culture, and our roots. Jah Bless.